Your Website Is Losing Customers You Can't See
Poor contrast, broken layouts, and unreadable text silently drive away visitors. We identify and fix these invisible barriers so your website converts the traffic you're already paying for.
What's Really Wrong With Your Website
Most businesses don't realize their website has critical readability issues that are costing them customers every single day.
Poor Text Contrast
Light gray text on white backgrounds, colored text on busy images. Visitors squint, get frustrated, and leave.
Broken Mobile Experience
Text too small, buttons impossible to tap, horizontal scrolling. Mobile users - your majority - give up quickly.
Inaccessible Content
Missing alt text, poor focus indicators, no keyboard navigation. You're excluding 15-20% of potential customers.
Layout Inconsistencies
Misaligned elements, inconsistent spacing, visual chaos. Your brand looks unprofessional and untrustworthy.
Why This Matters to Your Business
Every readability issue on your website is a conversion leak. Visitors who can't easily consume your content won't become customers - it's that simple.
Think about it: you're paying for traffic through SEO, ads, and marketing. But if visitors struggle to read your value proposition or can't tap your call-to-action button on mobile, that investment is wasted.
Beyond conversions, poor readability signals unprofessionalism. When a potential client visits your site and sees text disappearing into images or buttons that don't work, they question your attention to detail in everything you do.
What We Fix for You
We systematically identify and eliminate every readability barrier on your website.
Contrast & Readability
We audit every text element against WCAG standards and fix color combinations that strain eyes.
- Text-to-background contrast ratios
- Image overlay improvements
- Link and button visibility
- Form field legibility
Mobile Optimization
We ensure every element works perfectly on mobile devices where most of your traffic originates.
- Touch-friendly tap targets (44px min)
- Responsive text sizing
- Proper viewport scaling
- Navigation usability
Visual Consistency
We align your design elements and create visual harmony that builds trust and professionalism.
- Spacing and alignment fixes
- Typography hierarchy
- Color system consistency
- Image sizing standards
Accessibility Compliance
We make your site usable by everyone, including the 15-20% with visual, motor, or cognitive needs.
- Alt text for images
- Keyboard navigation
- Screen reader compatibility
- Focus state indicators
How We Work
A systematic approach that uncovers every issue and delivers measurable improvements.
Comprehensive Audit
We analyze your entire website using professional tools and manual testing across devices. You receive a detailed report of every issue found.
Priority Assessment
We rank issues by business impact - fixing critical problems first. Not all issues are equal; we focus on what moves the needle for conversions.
Strategic Fixes
We implement solutions that preserve your brand while dramatically improving usability. Every change is tested across browsers and devices.
Verification & Documentation
We verify all fixes work correctly and provide documentation of what was changed. You get before/after comparisons showing the improvements.
What You Get
Tangible results and documentation, not vague promises.
Detailed Audit Report
A comprehensive document cataloging every issue found with screenshots and explanations.
All Issues Fixed
Every identified problem resolved with careful attention to your brand guidelines.
Cross-Device Testing
Verification across phones, tablets, laptops, and desktops in multiple browsers.
Accessibility Score Improvement
Measurable improvement in accessibility tools like Lighthouse and WAVE.
Before/After Documentation
Visual comparisons showing exactly what changed and how it improved.
30-Day Support
Post-delivery support for questions, adjustments, or additional issues discovered.
Why Choose Us for Optimization
We're not just developers who can code fixes. We understand the business impact of every readability issue and prioritize accordingly.
- Business-focused approach - We prioritize fixes that impact conversions most
- Proven methodology - Systematic process refined across dozens of projects
- Real testing - Manual verification on actual devices, not just simulators
- Brand preservation - Improvements that enhance, not override your identity
- Transparent pricing - Clear quotes before work begins, no surprise fees
Common Questions
Answers to questions we hear from businesses considering optimization services.
How long does website optimization take?
Typical projects take 1-2 weeks depending on site size. Small sites (under 20 pages) usually complete in 5-7 business days. Larger sites with complex issues may take 2-3 weeks. We provide a specific timeline after the initial audit.
Will optimization break my existing design?
No. We enhance your design, not replace it. All fixes preserve your brand colors, fonts, and visual identity. In most cases, the improvements are subtle but impactful - your site will look better while maintaining its core personality.
What if I'm not happy with the results?
We work closely with you throughout the process, so surprises are rare. If any change doesn't meet your expectations, we'll revise it. Our 30-day support period allows time to identify and address any concerns after launch.
Do you work with all website platforms?
Yes. We optimize sites built on WordPress, Shopify, Wix, Squarespace, custom code, and other platforms. The principles of good readability apply universally, though implementation varies by platform.
How much does website optimization cost?
Pricing depends on site size and issue severity. After our free audit, we provide a fixed quote so you know the exact investment. Most small-to-medium business sites fall in the R5,000 - R15,000 range. You'll never face surprise charges.
Can optimization help my Google rankings?
Yes. Google considers user experience in rankings. Improved mobile usability, accessibility, and Core Web Vitals all contribute to better search visibility. While optimization focuses on usability, SEO benefits are a natural byproduct.
Get Your Free Website Audit
Discover exactly what's hurting your website's performance with a complimentary audit. No obligation, no sales pressure - just honest insights about your site's readability.
We'll review your site and send findings within 2 business days