SEO analytics and search optimization dashboard showing rankings and traffic metrics
SEO & AI Search

Get Found in the Age of AI Search

Google isn't the only search engine anymore. ChatGPT, Perplexity, and Gemini are changing how customers find businesses. We optimize your website to rank across all search platforms - traditional and AI-powered - driving organic traffic that converts.

The New Reality

The Search Landscape is Fundamentally Changing

Your customers are no longer searching exclusively on Google. AI assistants are becoming the first point of discovery for millions of people every day.

AI Search is Here to Stay

In 2025, ChatGPT processes over 1 billion searches per month. Perplexity, Gemini, and Claude are growing rapidly. When someone asks "What's the best web developer in Cape Town?" - an AI might answer directly without ever showing a traditional search result.

This isn't some distant future scenario - it's happening right now. Your competitors who optimize for AI search will capture customers who never even see your website in traditional search results. The early movers in AI SEO are establishing positions that will be difficult to overcome.

The businesses that adapt first will dominate their markets for years to come. Those who wait will watch their organic traffic slowly erode as search behavior shifts permanently.

1B+ ChatGPT searches monthly
40% Gen Z prefer AI search
68% Experiences start with search

Traditional Google Search

10 blue links, paid ads at top, local pack, featured snippets. User clicks through to websites. Still dominant but shrinking as AI takes traffic.

ChatGPT & Claude

Conversational answers with sources. Recommends specific businesses directly. No ads, no visible rankings - just answers users trust.

Perplexity AI

AI-powered research engine growing fast among professionals. Cites sources, answers complex queries. Ideal for B2B visibility.

Google AI Overviews

Google's AI now answers many queries directly at the top of results. The AI Overview captures attention before traditional listings.

Foundation First

Traditional SEO Still Matters

AI search engines pull data from well-optimized websites. Strong traditional SEO is the foundation for AI visibility. You need both.

01

On-Page Optimization

Every page optimized for both users and search engines with strategic keyword placement that drives relevance.

  • Title tags and meta descriptions
  • Header hierarchy (H1-H6)
  • Internal linking structure
  • Image optimization and alt text
  • URL structure optimization
02

Technical SEO

The invisible infrastructure that helps search engines understand, crawl, and index your site correctly.

  • Site speed optimization
  • Mobile-first indexing readiness
  • XML sitemap creation
  • Robots.txt configuration
  • Core Web Vitals optimization
03

Content Strategy

Quality content that answers real questions and establishes your expertise in your industry.

  • Keyword research and mapping
  • Content gap analysis
  • Blog and resource planning
  • Topic cluster development
  • E-E-A-T optimization
04

Authority Building

Establishing your website as a trusted source that search engines want to recommend.

  • Backlink profile analysis
  • Quality link acquisition
  • Brand mentions monitoring
  • Citation building
  • Digital PR opportunities
AI SEO

Optimizing for AI Search Engines

AI search engines process content differently than Google. Here's how we make sure they recommend your business to users.

How AI Search Finds Answers

AI search engines don't just match keywords - they understand context, authority, and relevance at a deeper level. They look for clear, authoritative answers to questions users are asking.

To rank in AI search, your content needs to directly answer questions in the first paragraph (position zero targeting), use clear heading structures that AI can parse, and demonstrate genuine expertise through depth, accuracy, and unique insights.

  • Direct answers - Questions answered clearly in opening sentences
  • Structured content - Clear headings that AI can parse and extract
  • Authority signals - Expert credentials, citations, comprehensive depth
  • Schema markup - Structured data that AI can read and trust
  • llms.txt file - Direct instructions for AI crawlers about your business
AI technology and search interface

llms.txt Implementation

We create a machine-readable file that tells AI crawlers exactly what your business offers and how to cite you correctly.

FAQ Schema Markup

Structured Q&A content that AI can extract and cite directly in conversational answers to user queries.

Answer-Focused Content

Content structured to directly answer questions in natural language format that AI prefers and trusts.

Entity Optimization

Building your brand as a recognized entity that AI associates with your industry and expertise.

Comprehensive Coverage

Deep, authoritative content that covers topics thoroughly - what AI considers "expertise" worth citing.

Citation Optimization

Making your content easily citable so AI includes your brand name when referencing your information.

Local SEO

Local SEO for South African Businesses

Dominate local search results when customers in your area search for your services. Local visibility drives foot traffic and calls.

Cape Town cityscape and Table Mountain

Own Your Local Market

When someone in Cape Town searches "web developer near me," you need to appear in the map pack and local results. Local SEO ensures your business shows up for these high-intent searches where customers are actively looking to buy.

For South African businesses, local SEO is especially powerful because competition is often lower than in oversaturated markets like the US or UK, but search volume is growing rapidly as more South Africans come online.

Learn more about our Cape Town & Western Cape services →

  • Google Business Profile - Complete optimization with posts, photos, Q&A, and reviews
  • Local citations - Consistent NAP (Name, Address, Phone) across SA directories
  • Review management - Strategy for earning and responding to customer reviews
  • Service area pages - Location-specific landing pages for each area you serve
  • Local schema markup - Structured data for local business visibility
Deliverables

What We Deliver

Comprehensive SEO services that cover every aspect of search visibility - both traditional and AI-powered.

Technical SEO Audit

Deep analysis of your site's technical health with prioritized fixes for crawling, indexing, and performance issues.

Keyword Research

Data-driven keyword strategy targeting terms your customers actually search for, with realistic ranking potential analysis.

On-Page Optimization

Every page optimized with proper titles, descriptions, headers, and content structure for target keywords.

Schema Markup

Structured data implementation for rich snippets, FAQ results, and AI-readable content formatting.

Local SEO Setup

Google Business Profile optimization, local citations, and location-based content strategy for local visibility.

Monthly Reporting

Clear reports showing ranking improvements, traffic growth, and ROI with actionable insights for continued growth.

Our Process

How We Work

A proven SEO process that delivers measurable results for South African businesses.

1

Discovery & Audit

We analyze your current rankings, competitors, and technical foundation. You receive a detailed report of opportunities and issues to address with clear prioritization.

2

Strategy Development

We create a prioritized roadmap based on your goals, budget, and competitive landscape. Quick wins first, then long-term growth initiatives that compound over time.

3

Technical Foundation

We fix technical issues holding back your rankings - site speed, mobile optimization, crawlability, and structured data implementation for both Google and AI search.

4

Content Optimization

We optimize existing content and create new content targeting your most valuable keywords with both Google and AI search in mind. Every piece serves a strategic purpose.

5

Ongoing Optimization

SEO is not set-and-forget. We continuously monitor rankings, adjust strategy based on data, and keep you ahead of algorithm changes in both traditional and AI search.

FAQ

SEO Questions

Common questions about our SEO and AI search optimization services.

How long does it take to see SEO results?

Typically 3-6 months for meaningful results, though some improvements can appear within weeks. Quick wins from technical fixes and on-page optimization show faster. Competitive keywords take longer. We set realistic expectations upfront and provide monthly progress reports so you can see momentum building.

Do you guarantee first page rankings?

No legitimate SEO provider can guarantee specific rankings - Google's algorithm isn't controllable by anyone. We guarantee our work quality, proven methodologies, and transparent reporting. Our track record shows consistent ranking improvements, but beware of anyone promising guaranteed positions - that's a red flag.

What's the difference between AI SEO and regular SEO?

Traditional SEO focuses on ranking in Google's search results. AI SEO optimizes your content to be cited and recommended by AI assistants like ChatGPT and Perplexity. This involves direct-answer content formatting, entity optimization, and specialized technical implementations like llms.txt. We do both because modern visibility requires both.

How much does SEO cost?

Our SEO packages start at R8,000/month for local businesses and scale based on competitiveness and scope. One-time optimization projects are also available for businesses with limited budgets. We provide clear pricing upfront with no hidden fees. ROI typically far exceeds the investment for businesses with commercial intent keywords.

Do I need SEO if I'm already running ads?

Yes - they complement each other perfectly. Ads provide immediate visibility but stop working when you stop paying. SEO builds lasting organic traffic that compounds over time. Together, they capture more total search real estate and reduce your cost per acquisition as organic traffic grows.

How do you report on progress?

You receive monthly reports showing keyword rankings, organic traffic, conversions, and work completed. We track both traditional Google rankings and AI search visibility where measurable. Reports are plain-English with clear metrics - no confusing jargon or vanity metrics that don't matter to your business.

Get Your Free SEO Audit

Discover exactly where your website stands in search rankings and what's holding you back. Our free audit includes technical analysis, competitor comparison, and priority recommendations for both Google and AI search.

Detailed audit report delivered within 3 business days